January is always a busy month for us. Traffic increases by 40% as everyone is planning their parties for the year ahead. In Jan 2022, our suppliers generated an incredible £300k. Make sure you’re a part of that by getting your supplier profile in great shape.
In this guide, I’ll give you the top tips to make sure you get off to a great start in 2023. Following these simple steps will get you event ready and also make your profile more attractive to potential clients.
I’m going to take you through:
- Getting your calendar in shape for 2023
- Things to consider about your pricing
- How to freshen up your service listings
- Adding external reviews to your profile
- Key dates in 2023
So let’s get started.
What’s the most important thing in 2023? – AVAILABILITY
Availability means everything to us at Poptop. It tells us – and most importantly clients – when you’re available to be booked. Having an updated calendar will result in fewer cancellations and is great for your business on Poptop.
We have a couple of ways how you can keep your Poptop Calendar up-to-date.
1. Manually updating.
All you have to do is add your bookings to your calendar as they come in. Poptop automatically adds bookings to your calendar that are made through Poptop. You just have to keep on top of external bookings being added to your calendar.
Pros
- You’re in control of your calendar.
- Clients know when you’re available.
Cons
- Can be time-consuming
- You may forget to add your new external bookings
2. Syncing your calendar
If you already have your work calendar set up in Google, Apple or Outlook. We have great news! You can sync it to your Poptop Calendar and it’s so easy to do. Just take a look for yourself.
Syncing your calendar is the easiest and quickest way to update your Poptop calendar. Why? Because once you’ve synced your calendar you don’t have to do anything other than keeping your one calendar – whether that is Google or Apple – up-to-date.
Pros
- Cuts down admin time.
- Clients know when you’re available.
- You’re in control of your calendar
- Don’t have to worry about multiple calendars
- Is incredibly efficient
- Easy to set up
Cons
- There isn’t any.
Everything you need to know about pricing.
Getting the right pricing is so important to your business. It can make a difference when converting a shortlist into a booking. Why? Because a client ultimately decides whether they book you based on the fact that they can afford your service for their event.
We recommend reviewing your listing prices every 3 months. Now, it’s more important than ever with our current cost of living crisis to make sure you get your pricing just right.
Here are just some aspects of your pricing you’d want to consider.
Making sure you charge enough money to cover your business costs and be affordable to potential clients is a fine line. This is why we recommend checking over your prices every 3 months to make sure you can cover the cost of your business.
Although there are various factors that can affect how you price your service, we’ve taken our top categories and found the most popular service that gets lots of bookings to find the most optimal price. Take a look.
These are just a suggestion for your service. There are other factors such as travel, materials and labour costs which can affect your overall price. Think carefully – does your price meet your business needs?
Want to know more about how pricing works on Poptop? Read our handy guide on Getting Booked On Poptop.
Freshen up those listings
When was the last time you updated your service listing? Hopefully, that answer was quite recent. Simple things such as updating your service with exciting new photos, and fun descriptions, adding new additions to your song set list or revamping your menu can help your listing get shortlisted and then converted into bookings.
Use your listing stats to see how these updates are affecting your stats. These tell you everything from your listing clicks to your conversion rate.
Want to know more about your listings stats? Read our handy stats guide.
Here are just some ideas for you to consider when updating your service listings.
Now that we’ve talked about sprucing up your profile, let’s make you more attractive to potential clients with lots if incredible reviews.
Add in your external reviews.
Just in time for 2023, Poptop now has the ability to add external reviews for bookings made outside of Poptop.
This gives suppliers the ability to improve their average rating. Getting you one step closer to reaching Super Supplier status and making your listing more attractive to potential clients. Try adding some external reviews today!
Key dates to remember
In 2023, we expect you to be busy all year round. But these are some key dates to make sure you’re available.
At Poptop, our Instant Booking system allows you to modify your prices for specific dates, just like the ones mentioned above. Want to update your prices for the year ahead? Just click below, and go to the ‘calendar’ section of your service listings.
Recap
A new year is a great opportunity to freshen up your business and we can guarantee a busy January in 2023. Let’s recap the best ways to find success at the start of 2023:
Doing these simple tasks will get your profile in fantastic shape to SMASH 2023!